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There are quite a few episodes of TalkingCANNABIS on YouTube in the live section of the channel that you may enjoy.

This particular conversation includes Mel Frank and Jeff Lowenfels, as well as Tom Alexander and Skunkman Sam.

Purple expressions in cannabis genetics are natural and are largely dependent on the flavonoids within the flower. 

Many people in the cannabis community wrongly think that flavonoids (or bioflavonoids; from the Latin word flavusmeaning yellow) have something to do with flavor, but in fact, it has to do with color.